The Community Protection Secretariat of the National Front Party of the Jiza Governorate held a forum and awareness-raising initiative with a slogan (health in the balance of your life) from which two dialogue sessions emerged, the first being made under the slogan (consumer, health community) to publicize the objectives of the initiative, the target audience and the development events to be carried out in the framework of the initiative.
The second session was entitled " Medical marketing between community responsibility and legal standards " , where the dialogue was held between speakers on the rationalization of the purchasing behaviour of medical and pharmaceutical products, the examination of mechanisms for enhancing drug security, the role of pharmaceuticals in protecting society and the environment, their relationship to the organizational sustainability of enterprises, methods of combating commercial fraud and strengthening control over the trade in medical preparations, as well as highlighting consumer laws governing medical transactions.
At the information and marketing level, there was discussion on fraudulent and misguided medical advertising and marketing offers, coping mechanisms, psychological marketing and its impact on the purchasing behaviour of consumers of medical products.
The events took place under the auspices of Major-General Mohamed Abdelaziz, Secretary-General of the National Front Party of the Jiza Governorate, Dr. Rahab Abdul Momen, Secretary of Community Protection of Giza, who served as chairman of the Forum, who hosted a number of specialized experts to discuss his interlocutors, namely Dr. Naju Hashim, Captain of the Jiza and Assistant Secretary of Community Protection of Geez and Dr. Al-Mahmuda Balat al-Safat al-Safat al-Safat al-Sah al-Sah al-Sah al-Safani, Chief of the Department of Natural Science.
The events also witnessed the presence of a number of leaders of the Community Protection Secretariat, including Dr. Sama Cherif, Executive Director of the Initiative, Mi Spet, Director of Effectiveness, a number of professors and students of medical faculties, physiotherapy, pharmacy and pharmaceutical manufacturing.
The initiative made a number of recommendations on the expansion of consumer awareness events at universities, as well as periodic remedial follow-ups to early detection of motor disabilities, the preparation of scientific research on issues of sustainability, health and physical and psychological integrity of the citizen, as well as the strong educational roles of socialization agencies to rationalize wrong purchasing behaviour.
كما أوصى المتحدثون بضرورة تشديد الرقابة على المعاملات التجارية عبر الإنترنت، وتهيئة البني التحتية اللازمة بالجامعات لدمج وتأهيل ذوي الإعاقة، وتوعية الأطفال بكيفية التعامل معهم، فضلا عن مراعاة الأساليب والعادات الغذائية الصحية، وعدم التقليد الأعمى للمشاهير والمؤثرين غير المتخصصين.
تخللت الفعاليات توقيع الكشف الطبي على الحضور، وتوجيه الإرشادات العلاجية اللازمة؛ من قبل أطباء متخصصين في الباطنة، والتغذية، وطب الأسرة، فضلا عن تكريم المتحدثين، وعدد من الكتاب الصحفيين، وهم الدكتور سيد حامد، وياسر جمعة، رئيس تحرير موقع الاقتصادي نيوز.
كما شهدت الفعاليات توزيع جوائز الدكتور أحمد عبد المنعم، للتميز في القطاع الصيدلي، وإلقاء مقطوعة شعرية، تفضل بها خالد عبد السلام، نائب مدير المسرح القومي للدولة.
