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Apple is reconsidering its strategies towards artificial intelligence
Apple’s top officials are considering the possibility of acquiring two leading artificial intelligence companies, France’s Mistral AI and the US’ Perplexity. The move is central to Apple’s presence in the highly competitive AI market.
Support for the idea and opposition
At the heart of these discussions is Eddy Q, head of services, who has been one of the biggest proponents of the acquisition, having previously made proposals to buy prominent companies such as Netflix and Tesla. Although these proposals were not approved by CEO Tim Cook, communications about the current acquisition continued.
Other voices, such as that of Craig Federigi, head of software, have expressed reservations, preferring to focus on developing Apple technologies internally without relying on outside acquisitions.
About the targeted companies
Founded Company Mistral AI In Paris in 2023, it aims to develop huge open-source language models, characterized by their small size and speed of implementation, making them an attractive option for programmers. The company seeks to be a reliable European source against US companies like OpenAI.
And... PerplexityIt is an American startup that has developed an innovative search engine based on artificial intelligence, combining the power of linguistic models with instant indexing of the web. Perple xity to provide reliable answers interactively, competing with traditional search engines such as Google.
Acquisition costs
The report suggests that executing such deals could cost Apple billions of dollars, while the company has been known to practice more cautious acquisition strategies, focused on small transactions. There have been exceptions, such as Beats’ $3 billion purchase and Intel’s $1 billion wireless modem deal.
Strategic orientation
Analysts say the cancellation of a $20 billion deal with Alphabet, which makes Google the default mover in Apple devices, could accelerate the company’s drive to acquire innovative AI-powered search companies to make up for the void. However, Apple officials have confirmed that they are sticking to their current plan that favors small-scale deals to enter the AI market.
In light of this, it turns out that Apple is in the process of a strategic shift that is pushing it to move quickly in the world of artificial intelligence, which could reshape its customer base and market position.
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