Continue In the last few days, the whole world has been the global event for the opening of the Grand Egyptian Museum, which, as I have continued its journey, is the result of years of painstaking effort to show in such a magnificent way that befits the great civilization of Egypt.
As I watched the event, I fondled Mrs. Umm Kulthum's song, and I remembered the song when she said:«Stop creation, all looking at how I build the rules of glory alone.»- Yeah.
But... In the next few words, I will take you to see it from another perspective and a different angle: the economic marketing angle of the place and the global image of Egypt in front of the world.
Marketing propaganda for our country in front of 79 official international delegations
Probably a lot. From simple people and citizens have asked about the ceremony that cost a lot - as was said - to show it in such a sophisticated way ... and I tell you, dear reader, that your country has achieved tremendous marketing propaganda in front of 79 official international delegations.
any Market Language: «She sold the idea to 79 international delegations.» They have come to this ceremony, and of course every delegation will take their experience home with their memories in a souvenir photo with people they love and love.
This is a use of soft power in various marketing sciences, which shows the image of your country in a form worthy of its status. Companies and large entities allocate a marketing budget for major marketing campaigns, so imagine what is the case with marketing campaigns that concern major countries?!
How to manage wealth
Dear Reader, There are many countries that do not have wealth like Egypt, but the key is how to manage those wealth and use it optimally, even if the most prominent wealth is the human element, to extract the best product.
As you know, dear reader, the most important thing in marketing is to answer a very important question: Has the message of the announcement been delivered or not? And delivering the word to the viewer ... Are we really good at using the word and delivering the message that is appropriate and in line with the status of Great Egypt?
After watching this party, I leave you the right of reply...
We have a meeting.
Written by Yasmine Al Mouji PhD Researcher
Business Development Consultant
Business development consulting Home
Read also: Eng. Yasmine El Mouji writes (Egypt in the languages of the world)
